Two books in one, this award-winning book contains the complete translation of 'The Art of War" plus its line-by-line adaptation for facing marketing warfare. It won Ben Franklin Book Award recognition in Business. This book is NOT based upon fragmentary public domain translation of Sun Tzu but Gary Gagliardi's award winning 2001 translation that is used in the study of Sun Tzu around the world.
The complete text of The Art of War is presented one stanza at a time with our "Marketing Warrior" line-by-line adaptation following to each stanza. The books Foreword and Introduction explain the basics of Sun Tzu's system in terms any marketing person can readily understand. Following Sun Tzu's text exactly, this book lays out an effective strategic approach to making a new enterprise successful.
