Sales Management Strategy - Gary Gagliardi & Sun Tzu

Sales Management Strategy

By Gary Gagliardi & Sun Tzu

  • Release Date: 2012-03-11
  • Genre: Marketing & Sales

Description

Recognized by the Independent Publishers Book Award as one of the best Business books of the year. 
Two books in ACone, this book was written specifically for sales as a companion for Gagliardi's  most popular work, The Art of Sales. The management methods presented in this book follow Sun Tzu's principles line by line, with the complete text of The Art of War shown one stanza at a time with the sales management adaptation adapting Sun Tzu's methods line-by-line.

Written by America's leading authority on the use of Sun Tzu's methods in modern business competition, Gary Gagliardi. This book is based of Gary's 30-year career managing and training sales forces, including the sales force of the Inc. 500 company he founded. The book uses Gary Gagliardi's award-winning 2000 translation of Sun Tzu's The Art of War, not the fragmentary public domain translations. This translation is used the world over for the study of Sun Tzu.

The book includes a Forward explaining the application of Sun Tzu's ideas to sales management and an Introduction that provides an overfiew of Sun Tzu's competitive system. It also contains a glossary of the key Chinese concepts on which Sun Tzu based his science.

Readers can see that they are getting a proven philosophy that has survived 2,500 years, not just another sales theory from the expert of the month.

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