Delivering a mobile app from concept to market is an incredibly rewarding experience for entrepreneurs, creative leaders, and developers alike. As a business leader, there are key decisions you’ll need to make throughout the process—including where and how to start. InspiringApps: A Business Perspective on Building Mobile Apps is the perfect book for business leaders looking to understand the fundamentals of mobile app development. Unlike other app development books, the authors use a practical approach to help business leaders and creative entrepreneurs understand when, how, and why to develop an app. The goal is not to teach programming but rather to enable leaders and entrepreneurs to evaluate ideas and turn the best ones into genuinely successful apps. The authors outline what’s involved in the app development process, explaining how to define the value of an idea to your target market, determine the cost and time required to build an app, and how to assemble the right team for success. The book reviews the process for launching an app into the app stores and how to promote and maintain your app as well. Revised in 2023, the authors provide a current overview of mobile platforms, programming languages, and application frameworks, as well as updates to the entire process. The third edition gives leaders the knowledge they need to continue to make informed decisions on how to best apply technology to business challenges. About the Authors: InspiringApps (https://www.InspiringApps.com) designs and builds mobile, web, and custom apps, providing strategic business solutions and immersive experiences. You can find us at the intersection of art and technology, professionalism and creativity, embracing experience, and seeking innovation.
