Start with Why - Simon Sinek

Start with Why

By Simon Sinek

  • Release Date: 2009-10-29
  • Genre: Management & Leadership
4.5 Score: 4.5 (From 686 Ratings)


The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.

In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time.
Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. 
START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.


  • Boring

    By Andi Allko
    The book has some good points and i agree with what is said, but it keeps repeating it again and again and it gets boring. You just basically keep reading about Apple’s and Southwest’s WHY and how Dell and HP have lost their’s. The author keeps telling us how companies have lost their WHY’s, but i think he forgot his too.
  • Good book

    By Themostwonderful
    I am in page 110 so far really informative and interesting
  • A man of magnificence!

    By DaWhipp
    Simple review: thank you Simon. The world, and us, are better for your efforts. I love your books and messages. Stay strong and keep on.
  • Why this is a great book

    By Corcapt
    This book is so much more than mindful reason, it is about bone marrow deep purpose. I thoroughly enjoyed this read and discovered new insight and ability to really dig deeper for my Why. Simon Sinek’s golden circle and explanation of the biology of why is brilliantly brought forth in his book. A must read for anyone that desires to be driven by purpose rather than compulsion.
  • Meh

    By Creetownman
    Pretty good book. Like most of these, the author makes his point quickly, and then proceeds to beat his point into the ground. Ad nauseam. It’s been a long time since I read a business book that page after page I found some enthralling useful advice. After I read this book, that statement still holds true.
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  • A Must Read

    By Kothecertified
    If you have ever asked why great leaders are successful, Simon goes into detail about how MLK, Jobs, Gates, Walton, Kennedy and others create a following.
  • One of the most inspiring books I've ever read

    By R2ick
    This book inspired me in ways I have never been inspired before. So many books tell you how to improve your HOW or your WHAT, but by focusing on WHY the picture becomes so much more clear! Amazing read by an amazing author.
  • Start With Why

    By Big Dawg German
    Very inspirational. If you enjoy books that tell stories about Steve Jobs, Bill Gates, Howard Schultz and other successful corporate leaders. You ll like this book. It's my style of reading. Very easy to remember the concepts of the Golden Circle. I wily definitely recommend. If you like Malcolm Gladwell type books you enjoy this one.
  • Inspiration to inspire yourself

    By LuisaReis
    As a huge Sinek fan, this book has made it’s way deep into my soul. I read this book with a sidenote and highlighter always reflecting on who/how this could benefit me or someone I know. It is incredibly insightful and inspiring. Thank you Simon for another little window into your wonderful mind.