Blink - Malcolm Gladwell

Blink

By Malcolm Gladwell

  • Release Date: 2007-04-03
  • Genre: Business & Personal Finance
4 Score: 4 (From 588 Ratings)

Description

In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.

Reviews

  • Must Read!

    5
    By Dee Silveira
    Amazing insight into the human mind, practical solutions, and revealing the hidden bias in all of us.
  • Informative in Plain Language

    5
    By EatSleepHoop21
    I enjoyed this book and would recommend it to a friend. Makes for great conversation with just about anyone. I liked this book and look forward to applying its knowledge! Definitely a help for social change.
  • Blink opened my eyes...

    5
    By Nagurski
    Well written. Solid enticing presentation of enlightening research that clearly lays out the reasons to trust but verify our gut reaction.
  • Blink -the power of the unconscious

    5
    By Kimberly Uribe
    Blink is a book about how we think without thinking, how sometimes our conscious does things we are unaware of. Throughout this book Gladwell discusses certain incidents where people felt a certain way about something but didn't know why. When they saw a certain statue and they "felt as though there was a glass between me and the work." Or when they did an experiment on couples to see if they were right for each other within five minutes the psychologist could tell and although they may seem like they were they weren't because once you'd look deeper into them something so obvious but so not, you'd come to the realization that they were missing a fact that these couples werent truly stating what they really felt. Overall the book gives great insight on how your conscious works and how easily we can do certain things to manipulate our mindset. Such as taking a simple test and all of a sudden behaving differently because of certain subtle words and not realize it. The book provides you with facts along with examples to better understand it. Gladwell does an excellent job on proposing his statements on how the unconscious works without the use of too much jargon but rather captivating stories and examples. I would definitely recommend this book to a friend. Especially to those who are into learning more about how the brain works and how easily one can be manipulated, and or aspiring journalists. The best part about this book is that it's not only interesting but also an easy read. Its also a great book for those who are into learning random facts such as the reasons the "new coke" didn't work out yet no one liked the old one.
  • Simply a must read

    5
    By who is John Gault
    My favorite of all the books. It's a classic. Stories that are so relatable and repeatable to all your friends. No one tells a story like this guy.
  • Great Book

    5
    By ericccs_lau
    Bought this and realize it have the same topic with Daniel Kahneman's book. Love it.. Thanks.
  • Interesting book

    4
    By legumesf
    Interesting and easy to read book.
  • Blink

    2
    By Unfortunatereader
    Mostly boring and repetitious. I read it on a recommendation of a friend. I may try Outliers.
  • Highly recommend!

    5
    By Soilrulz13
    Definite page turner. Intelligent, very interesting and extremely well written!
  • Gladwell at his best....so far.

    5
    By Cptbeano
    Such a wonderful book on rapid cognition. Beautiful. I easily apply something from this book everyday.

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